The program

Williams’ double major Advanced Diploma of Business (Management & Marketing) is unique in the sense that you can gain a double qualification in just one year. And we don’t just cover the bare minimum at Williams – our subjects in all programs are substantial and practical, and exceed the minimum standard required by industry.

Williams offers a set of qualifications in business management and marketing at Certificate IV and Advanced Diploma levels. The Certificate IV provides a broad foundation in business skills and knowledge that underpins the Advanced Diploma in Business Management and Advanced Diploma in Business (Marketing). The Advanced Diplomas may be taken separately, but can be completed as a dual Advanced Diploma in the same 6 month period, and this is strongly recommended.

This mix coupled with a strong IT focus and practical experience gives you a broad set of skills that offer great career flexibility. You may complete at any level, or use the qualifications already gained as the starting point for the next level or step.

Fast facts

Course content

The subjects used in the Double Advanced Diploma build on the practical skills and foundation knowledge achieved in the Certificate IV in Business, which occupies the first semester of the course. These emphasise computer and interpersonal communication skills -- indispensable tools in today's competitive business world. They also cover accounting systems using MYOB, supervision and project management skills, and knowledge of practical aspects of marketing.

At the Advanced Diploma level, the subjects include managing both business and marketing strategy development and planning, consumer behaviour and market research, day-to-day operational management, customer service, international marketing, methods and styles of leadership that achieve results, and a knowledge of the legal framework in which businesses must operate. The subjects in your chosen major allow you to personalise the course.

Please note that subjects may be changed at the discretion of the College to keep them up to date, to comply with industry Training Package requirements, or for timetabling purposes.

Optional Majors

The Double Advanced Diploma is itself a double major. However you may optionally add one of the following majors to your course to suit your personal interests and direction. They are not required for your qualification, and extend the course by one term, from 40 to 50 weeks.

• Events Management: A rapidly expanding industry that appeals to people that are project oriented and happy to live with deadlines and a frantic lifestyle.
• Human Resources: An important function in all medium to large organisations that appeals to those that like dealing with people.
• Financial Control: An essential function in all organisations that needs an organised and logical person with a head for figures.

Graduate employment

The advantage of a double qualification is the greater choice of careers that comes from broader knowledge and a wider range of skills. You can work in large or small organisations, or start your own business. Our graduates have been successful in all types of businesses both in Australia and around the world. Areas where recent graduates have been employed include: